The 10 Habits of Outstanding Presenters

sales presentation tips

For many of us the prospect of presenting to a room full of people is more than just a little daunting, and yet in the business world few things are more important.

Delivering a great presentation could make all the difference when it comes to winning new business, although public speaking is not a skill that comes naturally to everyone. Take a look at what we think are the top 10 habits of great public speakers.

For many of us the prospect of presenting to a room full of people is more than just a little daunting, and yet in the business world few things are more important.

Delivering a great presentation could make all the difference when it comes to winning new business, although public speaking is not a skill that comes naturally to everyone. Even the best, most seasoned speakers experience stage fright, but by working on good presenting habits you can overcome this and deliver presentations that engage, inspire and persuade your audience.

Here are our top habits to work on to become a better presenter:

Habit 1: Acknowledge nerves

Presenting in front of a room full of people is a nerve-wracking experience and accepting this is crucial to overcoming your stage fright.

Remind yourself that everyone experiences these nerves on occasion, and it’s ok to feel this way. Delivering a presentation does not need to be a grand performance – treat it more like a conversation with your audience.

Habit 2: Focus on your audience

Great presenters are always focused on their audience and not on themselves. How you make your audience feel and the messages that you leave with them are what’s important, and should be where your focus is placed.

Habit 3: Stay on topic

If you’re nervous ahead of delivering your presentation there is a danger of speaking quickly and veering off topic, worrying that you may forget something or get something wrong. Remember to take your time when presenting and only tell your audience what they need to know. Less is more!

Habit 4: Practise

Use your time ahead of your presentation wisely. Familiarise yourself with your slides and practise your delivery until it becomes second nature. Not only will this improve your presentation, it will also give you confidence and help subdue any nerves.

Habit 5: Use colourful, engaging images

When it comes to the slides themselves, images are far more compelling than rows of plain text cluttering up the screen.

Select striking, relevant imagery to compliment and support your key messages, and offer some much-needed variety to your slides. Well-chosen images are paramount in making your presentation stand out and your messages memorable.

Habit 6: Involve your audience

All of us have sat through our share of boring presentations on more than one occasion, forced to listen to dry content delivered at us, rather than discussed with us.

By interacting with your audience you make the whole experience easier on everyone. Getting them involved in the conversation can be easily achieved by asking questions, building-in audience discussion or asking for their opinion with a simple raise of hands.

Habit 7: Use compelling video content

Concise, compelling video content is always well-received by an audience. In a way that is difficult to do with just the spoken word, you can convey a message, evoke emotion and persuade an audience all with a short video clip.

Videos are also a great way of bringing to life otherwise static and unappealing slides to command more attention from your audience.

Habit 8: Demonstrate your expertise

Audiences respond best to speakers who present with confidence and credibility in what they’re saying.

Remember to demonstrate to the audience your expertise and knowledge in your particular topic, and be sure to establish the value in your message.

Habit 9: Make friends with your audience

As a presenter you should make it your business to befriend your audience. Establish the things you have in common, empathise with them, and listen to what they have to say.

By treating your audience as friends you can develop a valuable connection that will allow you to deliver your message more effectively, and leave them feeling positive about your presentation.

Habit 10: Be persuasive

Persuading your audience to agree with your message is the Holy Grail for anyone delivering a presentation.

Deliver your presentation in a way that delves into the underlying benefits for your audience, and be sure to tailor what you’re saying to them and their needs.

Conclusion

Habits are routine actions, many of which are performed unconsciously by us on a daily basis. When it comes to delivering presentations, by working on developing these new habits you can transform your presentation skills forever.