The “10-20-30” Presentation Rule for designing great presentations

10-20-30-rule

Here at Presentia Towers we realise your presentations don’t mean to be bad… they’re just designed that way!

We get to see a lot of presentations every month, and let’s face it 90% are shockers! If they weren’t then they wouldn’t be coming to us in the first place to design more effective, engaging and persuasive slides.

Our Presentation Design Team have therefore put together some simple guidelines to help you improve your presentations …. and reduce the needless boredom of sales prospects across the globe. They call this the 10-20-30 Rule.

It’s quite straightforward. Ideally  a presentation will have 10 slides, last no more than 20 minutes, and contain no font smaller than size 30.

This 10-20-30 rule applies to any type of presentation e.g. credentials presentations, closing a sale, raising investment, forming a partnership, etc

TEN: This is the optimum number of slides a presentation should contain. This may not cover all eventualities, for example a pitch presentation that is detailed to a particular client requirement. However a normal mortal human being cannot comprehend more than 10 concepts in a meeting.

TWENTY: You should present your 10 slides within 20 minutes. You may well have an hour for the meeting but people turn up late and it’s good to have healthy discussion and question time at the end.

THIRTY: The majority of the presentations sent to our design team have the text at font size 12. As much text as possible is crammed onto each slide… and then the presenter reads it to their prospective customer anyway! As soon as your audience realises you are reading from the slides they start reading ahead as they can read faster than you can speak.

The reason people use a small font is twofold: firstly they don’t know their material well enough so have it all up on the screen as a prompt, and secondly, they think that more text is more convincing.

Force yourself to use no font size smaller than 30 point. Our Presentation Team guarantee it will make your slides better because it requires you to find the most important points and to learn how to convey them well.

If you observe our 10-20-30 Rule for your presentations your audience will definitely thank you for it!

Need help designing the best presentations in the world? Find out more about our Presentation Design Services here